Commercial Partner to Beauty Brands

We partner with beauty brands to build and grow their business in the UK, or support expansion across EMEA.

OUR SERVICES

UK

– UK Operations (Efficient warehousing solutions, Staffing & team deployment)
– Business Strategy (UK market positioning, Tailored roadmaps, 3-year growth & P&L planning, Continuous strategic planning & performance tracking)
– Distribution (Launch execution, Day-to-dayaccount management, In-storeactivation & merchandising)
– Own Stores management (Own-store development: site selection, lease
negotiation, build-out & launch)

EMEA

– Strategic Distributor Selection (Identification, evaluation, and onboarding of best-in-class distribution partners)
– 3-Year Growth Roadmaps (Development of business plans including market entry strategy, revenue forecasting, investment planning, and scalable growth roadmaps)
– Hands-On Partnership Management (Active, day-to-day collaboration with distribution partners, providing strategic guidance, operational support, and continuous alignment on brand)

Proven Track Record of Excellence and Retail Management

Our expertise lies in retail management and brand experience, having overseen own retail stores across EMEA, with a strong focus on KPIs, experiential retail, in-store events, eye-catching window displays, and pop-ups. We have successfully led and managed retail teams of over 300 people across the UK and Europe.

Beyond retail, we bring a powerful network of industry professionals, including designers, architects, photographers, videographers and real estate agents across the UK and Europe.

We have played a pivotal role in the growth and global expansion of iconic niche fragrance brands such as Penhaligon’s, L’Artisan Parfumeur, Roja Parfums, and Serge Lutens, developing them in the UK, Europe, the Middle East, Asia, global travel retail etc.

Beyond fragrance, we’ve worked within global beauty & skincare brands such as Chanel, Dior, Givenchy, Shiseido, NARS, Kama Ayurveda, and Bare Minerals.