UK & EMEA Beauty Distribution, Retail & Operations| Atelier Niche
Strategic agency helping premium beauty and fragrance brands enter the UK and scale across EMEA.
WHAT WE DO
Strategic & Commercial Partnership
Building brands. Creating growth.
Commercial strategy, retail development and international expansion for premium fragrance and beauty brands.
- 01↗
Brand strategy & positioning
Brand positioning, portfolio development, category strategy and commercial direction.
- 02↗
UK market entry & retail development
Market-entry planning, retail strategy, account management and commercial growth.
- 03↗
Commercial & retail management
Retail operations, team leadership, sales performance, KPIs and brand activations.
- 04↗
EMEA distribution & partnerships
Distributor selection, strategic introductions, partner management and international expansion.
Thanks to Atelier Niche, we successfully entered Harrods and Selfridges, and we are extremely grateful for their support. Darina and her team not only negotiated our entry into the right retailers, but also developed a clear growth strategy, negotiated the marketing plan, and delivered PR events in collaboration with their PR agency. They also developed in-store visual merchandising and remain highly hands-on in driving and growing our brand
Proven Track Record of Excellence and Retail Management
Our expertise lies in retail management and brand experience, having overseen own retail stores across EMEA, with a strong focus on KPIs, experiential retail, in-store events, eye-catching window displays, and pop-ups. We have successfully led and managed retail teams of over 300 people across the UK and Europe.
Beyond retail, we bring a powerful network of industry professionals, including designers, architects, photographers, videographers and real estate agents across the UK and Europe.
We have played a pivotal role in the growth and global expansion of iconic niche fragrance brands such as Penhaligon’s, L’Artisan Parfumeur, Roja Parfums, and Serge Lutens, developing them in the UK, Europe, the Middle East, Asia, global travel retail etc.
Beyond fragrance, we’ve worked within global beauty & skincare brands such as Chanel, Dior, Givenchy, Shiseido, NARS, Kama Ayurveda, and Bare Minerals.
