UK & EMEA Beauty Distribution, Retail & Operations | Atelier Niche
Strategic agency helping premium beauty and fragrance brands enter the UK and scale across EMEA.
Book one-to-one consultation
UK Distribution & Retail Growth Services
1. UK Operations
2. Business Strategy & Launch
3. Retail introductions
4. Own Stores management
EMEA Expansion & Distributor Selection
1. Distributor selection
2. 3-year growth & P&L planning
3. Partner management
Thanks to Atelier Niche, we successfully entered Selfridges, and we are extremely grateful for their support. Darina and her team not only negotiated our entry into the right retailer, but also developed a clear growth strategy, negotiated the marketing plan, and delivered PR events in collaboration with their PR agency. They also developed in-store visual merchandising and remain highly hands-on in driving and growing our brand
We work with a limited number of brands each year to ensure focus and execution.
E-mail darina@atelier-niche.com
E-mail us
Proven Track Record of Excellence and Retail Management
Our expertise lies in retail management and brand experience, having overseen own retail stores across EMEA, with a strong focus on KPIs, experiential retail, in-store events, eye-catching window displays, and pop-ups. We have successfully led and managed retail teams of over 300 people across the UK and Europe.
Beyond retail, we bring a powerful network of industry professionals, including designers, architects, photographers, videographers and real estate agents across the UK and Europe.
We have played a pivotal role in the growth and global expansion of iconic niche fragrance brands such as Penhaligon’s, L’Artisan Parfumeur, Roja Parfums, and Serge Lutens, developing them in the UK, Europe, the Middle East, Asia, global travel retail etc.
Beyond fragrance, we’ve worked within global beauty & skincare brands such as Chanel, Dior, Givenchy, Shiseido, NARS, Kama Ayurveda, and Bare Minerals.
